Technology
Petar Vlček
About 10 years in technology and web development.
Architecture, AI workflows and integrations.
AI operations for e-commerce
AI Operations for Web Shops and Agencies.
For owners running a shop. For agencies running shops for clients. counterpart brings order, payment and shipping context into one queue, handles the routine within your rules, and holds everything else for review.
- WooCommerce & Shopify
- Your policies, your limits
- A record of every action
One operational queue
Example shop
Held for reviewRefund · Order #1048
€42.00
Why it’s held: the refund is above this shop’s €25 automatic limit. The courier has confirmed the return scan.
- DoneAnswered “Where is my order?” · #1051
- DonePayment confirmed · #1050 · Stripe
- ExceptionPaid, not shipped for 3 days · task opened
Illustrative example. Not a live customer recording.
Problem
Every Tool Works. People Still Connect the Dots.
One question. Several tools. Repeated across client shops.
- 01
Order Platform
Find the customer and order.
- 02
Payment Records
Confirm payment or refund status.
- 03
Shipping Tools
Check available tracking details.
- 04
Customer Channel
Send an accurate update.
Manual checks consume merchant time and agency capacity.
The pilots will measure handling time and intervention effort.
How it works
AI Handles the Routine. People Set the Rules.
For shop owners and agency teams handling client operations.
01 / Understand
Gather the Context
Order, payment and shipping information comes into the same workflow.
02 / Act
Apply Your Shop’s Rules
counterpart prepares responses and carries out actions within the policies you define.
03 / Supervise
Review the Exceptions
counterpart holds anything outside the rules for you and keeps an accountable record of every action.
Built for
WooCommerceShopifyWhatsApp BusinessStripePayPalBank statementsShippoAfterShip
Implemented prototype, including simulation and action records. The pilots validate live integration reliability.
Product workflow · Order-status support
From “Where Is My Order?” to an Informed Response.
Customer question
“Where is my order?”
Your order #1051 shipped yesterday and is on its way with the courier. Here’s your tracking link.Sent within the shop’s sending policy · recorded
- MatchIdentify the customer and order.
- PrepareUse available order and tracking context.
- CheckApply the shop’s sending policy.
- CompleteRecord the response or route it for review.
Illustrative workflow based on the implemented code. Not a live customer recording.
Policies
You Decide What Runs on Its Own.
For each kind of action, choose whether counterpart acts within a limit, asks you first, or never acts at all. Try it below.
Customer Replies
Example: order-status questionsRefunds
Example: up to €25 a dayOrder Cancellations
Example: unpaid ordersClear policies. Visible exceptions. Nothing outside your rules happens without you.
- Automatic
- Acts on its own within your limit
- Ask Me
- Prepared, then waits for your approval
- Never
- Blocked for this shop
Limits shown are examples. Each shop sets its own.
Market
Reach Shops Directly. Expand Through Agencies.
36,694
Tracked WooCommerce and Shopify storefronts across Croatia, Slovenia and Serbia.
Two customer segments
- Independent physical-goods shops.
- Agencies managing client web shops.
Source: Store Leads, 16 Oct 2026. Sum of platform counts, not deduplicated businesses or qualified demand. Croatia: 8,145 WooCommerce + 2,283 Shopify.
Positioning
Compete on the Work Completed. Win on Ease of Adoption.
Native tools already automate. counterpart focuses on repeatable operations for shops and agencies.
| Tool | What it covers |
|---|---|
| Shopify Sidekick + Flow | Native commerce assistance and automation |
| Gorgias | Customer support AI and order actions |
| Make | Configurable workflows across applications |
counterpart
Clear policies. Visible exceptions. Repeatable shop setup.
Proposed differentiation, validated in the pilots. Sources: Shopify Help Center, Gorgias AI Agent documentation and Make integrations.
Pricing
Price per Shop. Expand Across Agency Clients.
Start
€59/ month per shop
Included AI allowance for a single shop.
Growth
€149/ month per shop
A larger AI allowance for a busy shop.
Pilot price: €99 a month for 12 monthsPro
€299/ month per shop
The largest AI allowance, for high order volume.
Agencies: the same per-shop pricing across your client portfolio, with volume terms agreed per agency. Every plan starts with a 14-day trial on a demo shop.
Progress
The Prototype Is Built. The Next Milestone Is Paid Use.
Implemented
Product Foundation
- WooCommerce and Shopify code.
- Support, payments and fulfilment.
- Policies, simulation and action logs.
Included test record
392 passed / 8 skipped
- External providers mocked.
- Live acceptance remains open.
Next commercial proof
Merchant Pilots
- TinsleTime target: November 2026.
- First WooCommerce deployment.
- Measure value and paid conversion.
Pre-revenue
Pilot timing is a target, not a confirmed launch.
Source: release 1.8.2 and its verification record. Implementation and test counts do not establish production reliability or customer traction.
Roadmap
Six Months to Prove a Repeatable Paid Product.
Months 1–2
Pilot
Pilot Reliability
- Validate connected services.
- Pilot with shops and agencies.
- Establish time and error baselines.
Months 3–4
05
Paying Shops
- Convert validated pilots.
- Test agency-led onboarding.
- Prepare Shopify distribution.
Months 5–6
15
Paying Shops
- Test rollout to agency clients.
- Measure retention and support.
- Assess direct service costs.
Targets count paying shops, including agency-managed shops. Agency access and portfolio controls require validation. Shopify scope includes GraphQL and public-app review.
Long-term vision
An Operational Counterpart for Shops and the Agencies Behind Them.
Start
Recurring e-commerce work
Expand
Repeatable operations across client shops
Longer term
Physical execution through partners
Team
Technology, Design and Commercial Execution.
Product & go-to-market
Tara Maljevac
Background in web design and digital marketing.
Product experience, merchant onboarding and commercial development.
Initial customer acquisition: founder-led pilots with merchants and web shop agencies. Agencies are customers as well as a distribution channel.
FAQ
Questions Shops and Agencies Ask.
What does counterpart do?
It brings order, payment and shipping information into one operational queue. Routine work, such as answering “Where is my order?”, is handled within the rules you set. Anything outside those rules is held for a person to review.
Which platforms does it work with?
WooCommerce and Shopify. The first pilot deployment is on WooCommerce. A public Shopify app is in preparation and will go through Shopify’s app review.
Will the AI act without my approval?
Only where you allow it. For each action type, such as customer replies, refunds and cancellations, you choose Automatic, Ask Me or Never. Limits apply to automatic actions, for example a daily refund cap. Everything else waits for you.
Can I see what it did?
Yes. Every action and every held exception is written to an action record, so you can see what happened, when and under which rule. You can test the rules in simulation before you turn them on.
What data does it use?
Only the order, payment, shipping and customer-message data from the services you connect, and only to carry out the work you have allowed. See our privacy notice.
How much does it cost?
Pricing is per shop per month: Start €59, Growth €149, Pro €299. Pilot shops get Growth at €99 a month for 12 months. Every plan starts with a 14-day trial on a demo shop, so you can see it working before you connect your own store.
We are an agency. How does it work for our client shops?
Agencies pay the same per-shop pricing across their client portfolio, with volume terms agreed per agency. Each client shop keeps its own rules and its own action record.
Is it available now?
The prototype is built and merchant pilots are targeted for November 2026. We are taking on a small number of pilot shops and agencies. Request a pilot to take part.
Contact
Talk to the Founders.
Shops & agencies
Join the Pilot.
Run a WooCommerce or Shopify shop, or a portfolio of client shops? Set up a pilot with the founders.
Request a PilotInvestors
Pre-Seed, October 2026.
Request the investment overview and a live walkthrough of the prototype.
Request Investment Overview